
With a technology history dating back to the mid 80s, Pilot software
was challenged with building a new image, while leveraging its long
standing technology stack. The Codey team came on board when the company
was just a few members strong. Acting as the company's marketing department,
Codey handled everything from public relations, to lead generation to
building Pilot's Web site and new image. Along with coverage in Pilot's
key publications including BPM Magazine, Intelligent Enterprise, CRM
Market Place and Call Center Magazine, Codey also built key relationships
with analyst firms including IDC, Gartner, Ventana Research and all
the usual suspects. On the lead generation front, Codey brought in thousands
of leads a year and helped them attain first page status with the major
search engines. The final result was a successful acquisition in 2007,
when SAP bought the company.
“For more than four years, Codey Communications brought tremendous
value to our team. While Codey provides real insight into marketing
strategy, they can also roll up their sleeves and get work done. With
Codey's help, we became a thought leader in the performance management
market.”
— Jonathan D. Becher, former CEO and president, Pilot Software
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Accrue Software was a leading provider of Internet Analytics. The Codey
team worked with Accrue from 2000-2002 on a variety of PR programs.
Through the rapidly changing economic times, Codey provided Accrue with
superior PR relations at the different stages of the company's growth.
During the relationship, Codey secured coverage for Accrue in top-tier
publications including eCompany; eCFO; ComputerWorld; InfoWorld; Intelligent
Enterprise and InternetWeek; and has placed executives at top-industry
conferences including InternetWorld and PC Expo.
“During my 18+ years in marketing, I have worked with many PR agencies,
both large and small. Without a doubt, Codey Communications provides
Accrue with the best service and value for its public relations dollar.
Companies looking to develop strategic, results driven PR programs should
turn to Codey Communications.”
— Denise Senter, Vice president of marketing at Accrue Software
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BigMachines, the definitive provider of software solutions designed
specifically for engineered products, helps companies improve buying
and selling processes to drive substantial cost reduction. Codey launched
BigMachines in 2000 landing the company coverage in top-tier publications
such as Forbes.com; VentureWire; InfoWorld; Line 56; Computerwire and
more. In addition, the Codey team introduced the company to leading
industry firms including Aberdeen Group; AMR Research; IDC Research;
Gartner Group; and META Group.
“Codey helped put BigMachines on the map. The coverage resulting from
the company launch not only helped us with our media outreach, but also
enabled us to develop important partnerships and drive sales. If you
are in need of a flexible team, with incredible marketing expertise,
Codey can help you.”
— Dan Yesto, director of marketing at BigMachines, Inc. —